Two Million People Reached by NAPIT Consumer Messages
NAPIT’s local newspaper campaigns have reached nearly 2.4 million readers nationwide this year, bringing essential electrical safety advice to householders and encouraging the use of competent, registered installers.
The double-award winning promotion, in which over 80 local newspapers have taken part across the country, has continuously improved since it began in 2011.
The latest campaign was delivered by NAPIT in conjunction with the Chief Fire Officers Association (CFOA), the professional voice of the UK fire and rescue service, to provide quality advice to the British public on how to avoid electrical fires in their homes.
NAPIT Group Chief Executive, Michael Andrews, said: "We are extremely pleased that we are able to reach so many people to help raise awareness of electrical fire safety and promote the use of competent, registered installers. Our local newspaper promotion is one of the many ways NAPIT are investing in making sure awareness messages are seen by as many householders as possible."
CFOA Director of Prevention, Protection and Road Safety, Lewis Ramsay, said: "We worked with NAPIT on this campaign in order to help keep people safe in their homes by providing electrical safety advice. We support our members to fulfil their leadership role in protecting local communities and making people safer through improved service delivery, as well as raising general safety awareness."
Articles carrying awareness messages will continue to appear in newspapers throughout the rest of the year as NAPIT work with various organisations to promote the use of registered, competent installers.
For more information about the campaigns, call the NAPIT Marketing department on 0345 543 0330 or read the Local Newspaper Campaign Brochure online at http://www.napit.org.uk/downloads/lnc-brochure-digital-090715.pdf
10 August 2015