News

NEW NAPIT E-NEWSLETTER IS A HIT!

As technology develops we see the effectiveness of online marketing exponentially increase, as it can reach readers in mere seconds while helping to save the environment by eliminating the need for large paper mailing exercises.

The recent launch of NAPIT’s new email newsletter has been triumphant, with over 4,000 recipients gaining regular access to industry news and member related topics online.

The e-newsletter consists of industry, exhibition, seminar, health & safety, training and products news along with special offers for NAPIT members, and paves the way for future of marketing at NAPIT.

Andy Sharp, NAPIT Sales & Marketing Director says: “The introduction of this newsletter has been positively received by our members and we are looking to roll this out to partnering colleges, manufacturers and building control departments to provide a wide range of news items to industry professionals.”

The numbers speak for themselves as reporting on the first 3 issues showed an above average open rate, with many people clicking links on subjects to view further content or register their details for events such as NAPIT “Regs to Riches” seminars.

Since January a large amount of extra people have subscribed to receive the e-newsletter on a monthly basis, the unsubscribe rate is also well below the 2% average with just 10 people opting out of receiving the e-newsletter.

To register your email address to begin receiving the NAPIT e-newsletter please contact the NAPIT Customer Services Team on: 0870 444 1392, alternatively email your name, company and email address to:
info@napit.org.uk